Moviepilot.com has completed a $7 million Series B financing round, led by VC firm DFJ Esprit. The round also includes continued participation from existing investors T-Venture, Grazia Equity and VC Fund Creative Industries Berlin.
Launched in October 2011, Moviepilot.com is a platform for movie fans around the world to discover upcoming projects and keep track of their development from pre-announcement rumours and speculation through to theatrical release.
The latest funding round will go towards the company’s US expansion and strengthening its position as the leading fan resource for new film projects. Moviepilot.com is also looking to revolutionise the way movies are marketed and distributed.
Tobi Bauckhage, the firm’s CEO and co-founder, said: “The campaigns we have already run on behalf of the world’s biggest studios have given us a fantastic base to further develop our brand of social marketing services for movies.”
So far, those studio have included Twentieth Century Fox, Universal, Disney and Paramount, helping them connect with their core audiences and increase word-of-mouth buzz online around movies such as Chronicle.
Moviepilot.com and sister site Moviepilot.de have a combined Facebook fanbase of 5.4 million, making them the social network’s largest movie fan communities. The German site also helped developed Berlin cinema app Kinopilot.