Springstar and Fast Lane to Push Juvalia&You in Russia

Springstar and Fast Lane to Push Juvalia&You in Russia

Fast Lane Ventures, the Moscow-based serial Internet startup developer, has teamed up with Springstar, the German incubator backed by Oliver Jung and Klaus Hommel, to localize Juvalia&You on the Russian market.

Juvalia&You targets women Internet users who are willing to launch their own small businesses, regardless of their professional background or age. The company provides them with the opportunity to sell its jewellery through online and offline social activity, with flexible working hours and in some cases from home.

The www.juvalia.ru website was launched last week but still has some bugs. Other versions were introduced simultaneously in Germany, Brazil and India.

Fast Lane Venture’s analysts estimate that the size of the Russian fashion jewellery market and that of the network marketing market are both around $3 billion. By operating on both markets, Juvalia&You expects to generate $2 million by the end of 2012 and to increase this figure at least 10-fold in 2013.

“This venture is based on a proven business model and we expect to see it become the leading social selling company for jewellery. We anticipate that within the first three years the site will attract around 10,000 stylists in Russia alone,” said Marina Treshchova, CEO of Fast Lane Ventures.

Christian Graggaber, a multilingual Austrian who graduated from the Skolkovo School of Management in Moscow and the Bocconi University in Milan as well as from MIT in Boston, was appointed CEO of the company.

This article was first posted on East-West Digital News, the international resource on Russian digital industries.

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Silicon Allee
Silicon Allee is an independent English-language news website which has been covering the startup scene in Berlin and across Germany since June 2011. It is foremost international news source for the exploding startup scene in the German capital.

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