Webdoc, a service for combining rich media posts into one stream, has announced new partnerships with content providers including Berlin’s own SoundCloud. Describing itself as “the most expressive way to share your passions online through the creation of rich media posts,” Webdoc revealed the move to boost its audio and music offerings through the embeddable widgets – including Songkick and Topspin alongside SoundCloud – at Midem 2012 in Cannes over the weekend.
The rich media posts in question can include things like videos and YouTube, and the Swiss-based service is aimed at the gap in the market where a status update isn’t enough – but you don’t want to write a whole blog.
And social sound platform SoundCloud is now officially represented on Webdoc through a new drag-and-drop widget. This allows both fans and professionals to incorporate SoundCloud tracks into their Webdocs, played via the HTML5 player, as well as create playlists, track polls, ratings lists and ‘This or That’ sound comparisons.
Songkick is a British service allowing fans to track their favourite artists’ live performances and to be the first to know when tickets go on sale, while Topspin is a Santa Monica-based direct to fan sales and marketing platform used by artists and filmakers to grow their online audiences and convert fans into customers.
“It is extremely exciting for us to see our expression canvas used to such great effect, not only by individuals but entire communities like Nirvana, One Direction, or Labrinth,” said Stelio Tzonis, CEO of Webdoc. “The impact of this new type of expression is amplified well beyond ‘likes’ or comments, and explains the unprecedented engagement levels we’ve been seeing.”