German Launch for Social Media Tracking App Mention

By Toni Ellis |

Launching in Germany today, Mention is the newest way to monitor yourself, your brand, your company or even your competitor across a range of online and social media platforms.

Created by a five-person team divided between Paris and Brussels, including co-founders Thibaud Elzière (Fotolia founder) and Edouard de La Jonquière, the tool can gather, as the name suggests, mentions of keywords and topics from hundreds of sources – including Twitter, Facebook, news stories, forums, blogs, and soon Google+, thereby eliminating the need for multiple feeds, news searches or post alerts.

While the tool doesn’t provide what other services do in terms of historical tracking or detailed analysis of mentions, Mention does count among its features what it calls Anti-Noise technology, which helps to eliminate spam, as well as filter what exactly the app should be searching for. For example, users looking to be notified on Mac Cosmetics will be able to edit out any unwanted mentions of the ‘other’ Mac, saving time and streamlining information.

The monitoring system is currently only in English, German and French, but it’s able to sort and access information in 42 different languages (the app, however, has no inbuilt translator), and is available to use in several different formats: free downloadable software for Mac, Windows and Linux, as well as an online web app and Chrome extension, with a mobile version expected to launch soon.