The journey of tech words and phrases from their beginnings as technical jargon into our everyday lexicon usually takes years – consider, for example, search engine optimisation, or SEO. It has been around for a long time, long enough for most non-tech folk to recognise it, if not understand it. And that’s partly because the SEO business is a rather grey one; clarity is at a premium and not many who need to deal with it every day can claim to fully understand it.
That makes SEO management a lucrative and therefore crowded space, and Polish startup Positionly is hoping to carve out a niche for itself with its new marketplace for SEO apps. The team behind it point to its two main selling points: users don’t need to have any technical skills to be able to keep track of how their website is doing, and they can customize it to exactly what they need.
Based in Warsaw but with investors including Berlin-based Point Nine Capital, Positionly’s Add-ons gives you the ability to pick and choose which of the available features, services and plugins in the form of third-party applications. The apps currently available on the website include Positionly’s own offerings such as a keyword mixer and spreadsheet client.
The ultimate goal is to make everyday SEO management tasks easier and more efficient, and the company believes its customization will help the platform stand out from the rest of the overwhelming choices facing potential users. CEO Greg Kazulak helped found Positionly in March 2012, and he said: “Positionly has a very diverse range of customers, which is why we created the marketplace to allow each user to design an application that would best meet their needs. Each customer is using the same interface, but will be extracting different types of data through their personal add-ons.”
The API is now available for developers to create their own apps, and in the future this will include the ability to sell them.