Fertility App Clue Closes €500k Seed Round Led By Christophe Maire

By David Knight |

Clue, a ‘digital fertility startup’ which helps women keep track of their menstrual cycle, has closed a €500,000 seed round led by serial angel investor Christophe Maire. In addition, the Berlin-based company has brought Heroku founder Adam Wiggins on board as an advisor.

Also taking part in the round was fellow angel Joanne Wilson, as well as New York-based Luminary Labs and previous investor Thomas Madsen-Mygdal.

Clue’s free iOS app, which was launched last July and is available in English, German and Danish, is described as a streamlined and user-friendly app for women to track their cycles. The startup ultimately wants the product to be an alternative to birth control pills.

“Clue is on the leading edge of innovation when it comes to mobile health,” said Maire. “The value for women and their physicians is obvious, and the potential for powerful data analysis is huge.”

Wiggins, meanwhile, will help the company to build and scale its engineering team and the technical infrastructure necessary to support future plans, with the new funding pegged for product development, international localization and taking on more staff.

“I’m very impressed by Clue’s team and product vision,” Wiggins said. “Reproductive health is a huge problem space which has seen hardly any innovation in the past 20 years..”

Having launched in Denmark last month, the Clue app has risen to become the fourth ranked free app in the App Store, and co-founder and CEO Ida Tin said: ““We’re well on our way to our vision of providing women with an alternative to hormone-based birth control offerings.”

Clue, whose leadership also includes Hans Raffauf (hy! Berlin) and Mike LaVigne (Frog Design), plans to add ten new languages by the end of the year.