Deltamethod Closes Series A, Launches SEM Platform Called Campaign Suite

By David Knight |

Berlin-based online marketing software startup deltamethod has closed a seven-figure Series A round involving eVentures – at the same time as launching a new Search Engine Marketing (SEM) platform called Campaign Suite. The technology was originally designed to manage the Google AdWords campaigns of several ventures from its client Rocket Internet, and has now been made available to SMEs.

Deltamethod aims to scale, automate and optimise SEM campaigns, claiming on average to reduce clients’ expenditure on such campaigns by 30 percent. It offers self-service tools to automate the SEM process including keyword research, ad optimisation and algorithm-based recommendations.

Campaign Suite itself automates SEM workflows from campaign and ad creation to deep linking and ad testing. It benefits SMEs by enabling them to more easily manage complex AdWords accounts.

Clients of the beta version of Campaign Suite include Lieferando, Venere, KupiVup, Tirendo and FashionForHome, and Elias Russezki, managing partner of deltamethod, said: “Campaign Suite will put deltamethod in a stronger position to enable businesses to automatize strategically, cut down on costs, tap into the right traffic and achieve the highest possible click-through rates.”

The money from the funding round, meanwhile, will be used to expand the deltamethod team from five to 50 in just six months, and to accelerate the development of the SEM platform by improving usability, expanding coverage geographically and integrating additional search engines.