HitFox is looking to the East and moving into Asia with the opening of a new office in the South Korean capital Seoul. The Berlin-based games company will bring along its three subsidiaries – ad2games, AppLift and Game Finder – which have already proven popular in Europe and the US.
German-Korean Ludolf Ebner-Chun has been named the head of HitFox Asia, with the company’s CEO Jan Beckers set to present at the G-STAR Global Game Exhibition in Busan, South Korea.
The three HitFox companies provide marketing and distribution solutions for mobile and online game publishers, with Game Finder, dubbed a ‘Groupon for games’, recently launching on mobile.
Ludolf Ebner-Chun, head of HitFox Asia
Ludolf previously worked at Yogiyo, the Korean subsidiary of fellow Team Europe portfolio company Delivery Hero. He said the new office would be supporting publishers with performance-based user acquisition: “Mobile and online game publishers in Asia-Pacific will be able to leverage HitFox as a one-stop solution to distribute their games through a wide network of European media outlets such as RTL interactive, COMPUTER BILD and CHIP.”
CEO Jan Beckers said: “ad2games, AppLift and Game Finder are growing much faster then we could have expected and a lot of this growth has been contributed by our partners in the Asia-Pacific region.”
The original HitFox site was founded in 2011 by four experienced entrepreneurs: Jan Beckers (SponsorPay), Tim Koschella (Lecturio), Ruben Haas (BUILD UP) and Hanno Fichtner (squeaker). They have been backed by six VC firms, including Team Europe and Tengelmann Ventures. HitFox’s partner network of more than 150 game publishers includes Gameloft, TinyCo and Kabam as well as mobile and online game publishers in the Asia-Pacific region such as Aeria Games and Com2uS.