Testhub Acquired By Applause, a Newly-Rebranded uTest

Testhub Acquired By Applause, a Newly-Rebranded uTest

Berlin-based crowdtesting platform Testhub has been acquired by US company uTest, which is simultaneously rebranding as Applause. Described only as a “multi-million euro deal” made up of a combination of cash and equity, the Testhub team will remain in Germany to head up operations in the European Union. Growth investment firm Berlin Technologie Holdings (BTH), meanwhile, will become a strategic investor in Applause EU as well as an advisor and a facilitator.

Over the next month, Testhub will make several new hires and begin to market, sell and deliver Applause products including in-the-wild app testing, mobile SDKs, mobile analytics and a 360-degree app quality dashboard. Both companies have clients like Microsoft, Google and Deutsche Telekom.

“We’re very proud of what Testhub has achieved, and joining forces with uTest – now Applause – is a great scenario and a phenomenal opportunity to combine global reach with European expertise,” said Testhub CEO Jan Wolter. “We believe in building long-term relationships with our companies to help them launch consistently high-quality apps. That’s what we’ve done as Testhub and what we will do even better as Applause EU.”

Applause’s chief marketing and strategy officer Matt Johnston said: ““Testhub stood out because they were building the right way – by focusing on their customers and employees. … The Testhub team truly understands the European market – including localisation, fragmentation and data security – and this move demonstrates our commitment to delivering robust, secure, world-class service to European customers.”

Boston-based Applause launched as uTest in 2008 and has since chalked up total funding of $80 million (€57.7m at today’s exchange rate), more than half of which was from a Series E round earlier this year which was led by Goldman Sachs. It’s move into Europe is a logical one in a space which is hotting up as companies realise the potential benefits from crowdsourced testing – one report from IDC suggests News UK, which is part of News Corp, would see a gain of £1.93 million (€2.35m) over five years from using Applause’s services.

About David Knight

David is co-founder and Editor-in-Chief of Silicon Allee. Originally from London, he has lived in Berlin for over seven years, having previously worked for news portals including Bild.de and Spiegel Online before helping to found Silicon Allee in 2011.

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