99designs Launches German Site After 12designer Buyout

By David Knight |

A month after its purchase of Berlin startup 12designer, 99designs has launched a localized German-language version of its site. It is the first non-English language offering from the world’s largest online graphic design marketplace.

99deisgns connects businesses looking for design work with more than 180,000 graphic designers from around the world. It has also established its European HQ in Berlin.

Eva Missling was one of the founders of 12designer and now acts as European GM for Melbourne-based 99designs. She said that by adding localized German-language content and support, the company expects to encourage more local work for German designers. She also revealed that there are plans for further local-language sites in Europe over the coming months.

But Germany was the logical place to start the process, with the country being the firm’s largest non-English language market and fifth-biggest overall, as well as one of the fastest growing. 99Designs president and CEO Patrick Llewellyn said: “The launch of 99designs.de marks a major milestone in our company’s continued focus on international expansion through localization… This is a key step in our efforts to provide a truly localized service to one of our most important markets.”

Since it was founded in 2008, 99designs has hosted more than 160,000 graphic design contests for small businesses, startups and other organizations around the world and has paid out over $40 million to its community of graphic designers.

And in addition to the launch of the German-language website, the company has also signed its first business partnership in Germany in the shape of a strategic agreement with free website builder Jimdo.