Readmill Promises Better E-Reading Experience on New iPhone App

By David Knight |

Digital reading platform Readmill has launched its new iPhone app which it promises will create a new e-reading experience. Users will be able to read, annotate, discuss and discover books using the app. The new product follows the Readmill iPad app and will cater to the growing number of people who want to read their books on smartphones – and of course, synchronise them across devices.

The Berlin-based startup says the new app will provide a “complete digital reading experience” including the ability to access and read ebooks from the cloud as well as highlighting passages and finding comments from other users.

A reported 29 percent of ebook readers are already reading them on their smartphone and Readmill CEO and co-founder Henrik Berggren said the aim was to give readers the most enjoyable reading experience possible, whether via a tablet or a phone: “We understand that in different situations readers require different tools, so when you’re reading and relaxing at home, you might use an iPad, whereas in more confined or busy places, or on the go, your iPhone may be preferred. We were finding that a growing number of our users wanted to read their ebooks in this way and the ability to read via a smartphone has been the most requested feature within our existing community to date – so this was a natural next step in development.”

Readmill was founded by Henrik and David Kjelkerud in December 2010 and officially launched in December 2011. In October, Readmill released a new version of its iPad app supporting Adobe DRM-protected ePub and PDF formats, giving users access to a much larger range of ebooks and digital publications from online retailers including Google Play and the Kobo store. The iPhone app will have the same access.