Mobile Ad Analytics Platform adeven Closes $4.3m Series B

By David Knight |

Mobile advertising analytics platform adeven has closed a $4.3 million (€3.25m) Series B round led by Capnamic Ventures, Iris Capital and previous investor Target Partners. The Berlin-based company, which also has an office in London, offers products including free data tracking tool and the paid-for

The company has also revealed some new results, with more than $20m of in-app revenue tracked so far in 2013, more than 500 million tracked sessions in May and more than 80 million daily active users (DAUs) in the same month – an increase of 4,000 percent on January.

In a statement, adeven said the new money will be used to “build-out its complete enterprise intelligence solution for mobile apps to empower companies of all sizes to turn data into revenue.” This will include the launch of the self sign-up platform and a holistic business intelligence solution for app tracking and management.

Founded in 2012 by Christian Henschel, Paul Muller and Manuel Kniep, the company aims to bring transparency and accountability to the app ecosystem. Current customers include Deutsche Telekom, Sixt and Apptrace gives users access to iOS app and publisher data including global and country rankings for device and price, while enables download tracking and post-installation KPI analytics.

Henschel said: “The mobile industry is continuing to show huge growth and so there is a greater need to make sense of this for developers, brands and agencies. We believe we’re perfectly positioned to be at the forefront of this and are looking forward to taking the work we’ve been doing to a new level of sophistication across the globe.”

Jörg Binnenbrücker, managing director of Capnamic, said: “We’re very excited to be investing in adeven and believe it has the potential to become one of the most widely deployed and powerful app intelligence platforms in the market.”