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Tag Archives: Marketing

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Want To Take Part in re:publica 14? Call For Papers Ends Friday…

Want To Take Part in re:publica 14? Call For Papers Ends Friday…

With more than 5,000 people in attendance in 2013, re:publica is one of Germany's largest digital conferences, and the 2014 edition is set to be more international than ever. To that end, the Call for Papers for English-language submissions has been extended – but only to Friday, so you'll need to act quick. The theme of this year's event from May 6-8 – Into The Wild – is aimed at presenting unconventional ideas and projects, including reassessing the Web in the post-Snowden world. Read More »

Mister Spex Eyes Up Prescription Glasses After Bonanza Year in 2013

Mister Spex Eyes Up Prescription Glasses After Bonanza Year in 2013

Having enjoyed a successful 2013, German e-commerce eyewear specialist Mister Spex – which saw customer numbers surpass a million and revenues hit €47 million – is set to focus on the prescription glasses market this year in a bid to improve market share. In doing so, it is set to challenge Germany's big name opticians, the likes of Fielmann, head on. The revenue figure, which marks an 80 percent increase on 2012, will be especially welcome, and is evidence of the company's increased efforts towards building outside its core market in Germany. The acquisition of Swedish competitors Lensstore and Loveyewear in July “contributed to the successful development of our business,” said founder and CEO Dirk Graber, while Mister Spex's network of local partner opticians in Germany itself rose by 25 percent to 400. Read More »

T Dispatch Takes on mytaxi With Free Version of Its TD Software

T Dispatch Takes on mytaxi With Free Version of Its TD Software

Ever since the first taxi app appeared a few years ago, the private hire car industry has been inundated with online services looking to be a part of the newly-disrupted market. That has led to a glut of product offerings, especially in Germany – there'e myTaxi, Bettertaxi, Taxi Berlin and many more. Now T Dispatch, a London-based startup with its international team located in the German capital, has released a free version of its online dispatch system for taxi and private hire fleets. According to the company, it's the first time a complete set of booking and dispatching tools has been made available for free on a global scale. Read More »

Digital Ad Platform plista Acquired By GroupM

Digital Ad Platform plista Acquired By GroupM

Plista, a Berlin-based platform providing innovative solutions for targeted digital advertising, has been acquired by GroupM, a leading global media investment management operation. Founded in 2008 and currently boasting 100 employees, plista is active in Germany, Austria and Switzerland and can count blue chip companies such as Volkswagen, Sony and Coke amongst its clients. Read More »

TechHub Opens Up Road to London with Berlin Launch

Berlin is a great place to found a startup – but it can be frustrating when it comes to growing out into the wider world. The news that TechHub is expanding into the German capital, then, will surely be welcomed by entrepreneurs here. Berlin will become the seventh location for the startup community and co-working space, which was founded three years ago by serial entrepreneur Elizabeth Varley and TechCrunch's European editor Mike Butcher. It will hopefully provide the opportunity for young companies to connect with entrepreneurs, investors, corporates and media in London and further afield. Read More »

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